CRM i.e. Customer Relationship Management was designed in the early 1970s , when the customer satisfaction was evaluated with the use of Annual Surveys or by Front-line asking
At that time businesses had to rely on Mainframe Systems to Automate Sales. With the Advancement in Technology & Enhancement of Customer Satisfaction business started using Spreadsheets and Lists.
With The Extension of Different Division of Business ( Sales, Distribution , Customer Services Etc.) CRM was designed which included embedding Salesforce Automation & extending customer satisfaction ( example – enquiry , daily business activity management etc.) CRM Feature in their ERP.
As CRM was designed to improve Customer Satisfaction & Services , Now A Days it relates to an Entire Business Strategy. CRM helps to manage your Sales, Marketing , Customer Support, Contact Management , Agent Productivity and much more; All Activities together in one place , which saves time and smoothens up business process & policies
A CRM Solution helps you to Focus on your Organization's Relationships with customers , service users , colleagues etc. throughout your lifecycle working with them which including finding new business & maintaining Supply Chain / Inventory Control
IF you are in search of Good CRM there are lot of Options/ Alternative Available in the market but choosing best CRM Solutions for your business is very difficult .
CRM Comparison will help you out to find best and affordable software that will suit your business requirements.
If you want to go with Choosing Bigger Name you can go with CRM Like – Salesforce CRM , Zoho CRM, SugarCRM.
If We Talk about CRM you all had heard about Salesforce CRM which is the Number one CRM on the Market by market share and revenue. Salesforce is one of the original Software/Platform as service (SaaS/Pass) which offers a fully cloud based application for the users . As Salesforce focus on Quality they are Expensive , So they can be affordable by only Big Scale Businesses, Where As zoho Purposefully was Created To Support Small Scale Businesses / Small Organizations.
ZOHO Competitive price makes them to entry at very low rates. Best Feature of Zoho is that Anyone Can Turn On ZOHO CRM and start tracking lead data. Many of Zoho Apps features specific to automating workflow and simplifying the process for Large departments . Moreover, Many of Zoho Apps can Communicate with each other and you can also integrate with Third- Party Apps Like QuickBooks Desktop or Sage 100 ERP. Coming to Next Zoho Platforms as a service , Its Zoho Creator works with Salesforce By Allowing them to create custom apps and connecting with ZOHO CRM.
Although Sales Force and Zoho both Features and benefits are similar but its functionality is totally different regardless of Business Size/ Scale of Business.
All Business want to work with profit motive . From the Above Scenario It is Clear That Zoho was Created keeping in mind to help small / medium scale business but Salesforce Works out for Large Scale Business like – Reliance, Pepsi, Deloitte, IBM etc. Zoho, on other hand , was create for customers small business like – Start Up Companies working with Technologies, Consultancy , Real Estates etc. But For Any Business Main Factor Is Cost.
Zoho Starts at a price that is affordable for all kind of businesses
Zoho CRM offers five pricing tiers, while Salesforce’s Sales Cloud offers four.
Zoho starts with a free subscription, which is suitable for very small businesses with three or fewer users.
So, Based Upon Pricing , Services and Quality we can say Zoho CRM is Affordable , Reliable , Competitive and Easy to use . So, you can get started with Zoho CRM as a free alternative to Salesforce.